Active users on facebook1/5/2024 This figure is lower than the 39 minutes from 2017. So, not only do you need to know how many people use Facebook, you also need to know how long they engage.Īccording to 2021 data, the average American 18-year-old spends 33 minutes on Facebook. The attention span of users on the platform helps them to create the appropriate length in content. When a marketer or brand is creating content for Facebook, it’s smart to know how long people stay on the platform. 76% of Facebook users have an income of over $75,000.61% of Facebook users earn less than $30,000.77% are 30 to 49 years old (generation x).73% are between 50 and 64 (baby boomers).50% are 65 and older (the silent generation).Millennials consist of the most popular age group on the platform. Let’s see how the demographics impact the platform. That means most of today’s youth have grown up with this platform.Īs Facebook evolves, it continues to grow alongside its user base. We all know that Facebook’s social media platform was launched in 2004. Gender isn’t the only demographic brands and marketers need to create their marketing strategies. What Are Other Essential Demographics Marketers Need to Know About Facebook Users? Other than liking posts and pages on the platform, women engage more often than men on Facebook in other activities. Overall, women are prone to interacting on Facebook more than their male counterparts. Women seem to leave a few more than men, seven versus four. Women seem to click on ads 14 times per month on average, while men do so ten times per month.Įven though more men are registered on Facebook, women actually use the platform more often, 77% to 61%.Īnother interesting little tidbit is that the average user on Facebook will leave five comments on posts per month. Female users tend to click on Facebook ads more often than men. Want to learn more about social apps? Check out our Social App Report Facebook FAQ How many US adults have used Facebook?Ħ9% of US adults have used Facebook at some point ( Pew Research Center) How many US teens have used Facebook?Ĥ2% of US teens use Facebook, but only 2% would choose it as their favourite app ( Piper Sandler) What percentage of digital ad revenue is produced by Facebook?įacebook was estimated to have won 23.5% of US digital ad revenue over 2020 ( eMarketer) How many Facebook profiles are fake?ġ1% of Facebook accounts are duplicates and 5% to be fake How many Facebook users use Groups?ġ.8 billion Facebook users use groups every month over 10 million groups exist How many people use Facebook Marketplace?Ĩ00 million monthly active users are on the Marketplace ( TechCrunch) How often do brands post a day on Facebook?īrands post an average of 2.37 posts per day ( Hootsuite/We Are Social) How many people use Facebook as a news source?ģ6% of US Americans use Facebook as news source, or 54% of Facebook users ( Journalism.It may surprise you to know that more men use Facebook than women, 56% to 44%.
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